Beyou Cereal Bar

Image credits: Teddy Tavan

Project Brief

Beyou cereal bar targets millennial women on the move. Described as fun, active, vibrant and social, Beyou differentiates itself from the competitors by opting for a fashionable aesthetic. The brand needed to convey a sense of fashion to the audience; something that would be part of their lifestyle.

While exploring visual avenues, it was important to maintain a bright and textured visual to show movement and express the brand’s quirky personality through its verbal and visual identity.